Purpose
To explain how to integrate a live chat service to your WebShop using Google Tag Manager without custom development.
Introducing terms and concepts used in this article
|
Term |
Definition |
|---|---|
|
Google Analytics 4 |
(GA4), captures data from different points on your website and app. The data captured is triggered by events (such as View Product or Checkout) which allows you to understand your customer's experience better and make informed decisions in order to improve business efficiency and sales. |
|
Google Tag Manager |
a service offered by Google that allows you to add and update your own tags for conversion tracking, site analytics, remarketing and more. |
More information
We've updated the underlying data structures so that your GA4-tracked events are now sent to GA4 as native GA4 ecommerce events. This makes tracking events in your WebShop even more seamless, since you no longer need to use Google Tag Manager for any of them.
However, if you continue using Google Tag Manager to map eCommerce events to Google Analytics 4, you will need to make the following changes to your mappings to ensure they continue to be tracked as expected. Any event that is not listed here remains unchanged
|
Event |
Description - triggered on |
From |
To |
|---|---|---|---|
|
Product view |
Viewing a product |
productViewEvent |
view_item |
|
Add product |
Adding a product to the Cart |
addToCartEvent |
add_to_cart |
|
Checkout |
|
checkoutEvent |
|
|
Checking out from the Cart |
begin_checkout |
||
|
Submitting delivery details |
add_shipping_info |
||
|
Paying for and placing an order |
add_payment_info |
||
|
Purchase |
Successful payment and customer is redirected to the success screen |
purchaseEvent |
purchase |
We have also updated some of the object names and have added the ability to track additional parameters, as shown in the table below:
|
Event |
Description - triggered on |
Updated event name |
Object name |
Extra parameters |
|
|---|---|---|---|---|---|
|
|
|
|
From |
To |
|
|
Product view |
Viewing a product |
view_item |
products |
items |
price |
|
Add product |
Adding a product to the Cart |
add_to_cart |
products |
items |
price |
|
Checkout |
|
|
|
|
|
|
Checking out from the Cart |
begin_checkout |
products |
items |
|
|
|
Submitting delivery details |
add_shipping_info |
products |
items |
|
|
|
Paying for and placing an order |
add_payment_info |
products |
items |
|
|
|
Purchase |
Successful payment and customer is redirected to the success screen |
purchase |
products |
items |
|
Key points
-
We've updated the underlying data structures so that your GA4-tracked events are now sent to GA4 as native GA4 ecommerce events.
-
You no longer need to use Google Tag Manager to map to GA4-tracked events.
-
If you continue using Google Tag Manager to map to GA4-tracked events, you will need to update your mappings as per the table in this article.
References
Note that we have no control over the content of external sites.
External site: Set up and install Google Tag Manager