Digital Marketing SmartPack

Introduction

Experlogix Digital Commerce is a SaaS product that provides real-time access to your Enterprise Resource Platform (ERP), enabling you to manage your business operations quickly and efficiently. At its core is its Digital Commerce Platform, which uses bespoke web services to integrate in real time with your ERP and connect to various digital marketplaces on a secure, robust platform. Once set up, you can add WebShop, Management Interface, Mobile Apps, and Multi-channel products. As standard, we integrate with many ERPS.

Our standard eCommerce product comes with 14 feature sets, ranging from content management to product configuration and catalogue management, through to sales order processing, shipping and delivery, pricing and stock, and integration with external tools.

We’ve extended our standard product with a SmartPack add-on that supercharges your marketing efforts.

We've called this the Digital Marketing SmartPack. The SmartPack is an add-on with the specific features needed to power up in your industry. 

WebShop is SaaS product

WebShop is a SaaS product.

This means that it includes all of the support, regular feature updates, and security monitoring required so that no customer is left behind on older, insecure software, and you can concentrate on your core business function.

Of course, you can still opt for additional professional services to help you with extensions, migration, and roll-out.

What's included in this SmartPack?

In addition to our standard product, our Digital Marketing SmartPack offers the following features:

• Integration with Google Merchant Center and Google Shopping

• Integration with Klaviyo

• Integration with Flockler

More detail

Integration with Google Merchant Center and Google Shopping

Google Shopping makes it easier for your customers to find information about your products. Our integration syncs your product catalog with Google Merchant Center. Once synced, your store’s products can be included in Google’s free listings, promoted with Smart Shopping campaigns, and purchased directly on your WebShop. Read our feature guide on Integrating Google Shopping with WebShop.

Integration with Klaviyo

Klaviyo is a data-driven marketing platform that helps you grow and retain your customer base through personalized, targeted marketing campaigns. Our integration syncs your customer data and product catalogue with Klaviyo. Once synced and your customer has given consent, Klaviyo uses your customer’s interactions with WebShop to build profiles. From these profiles, you use the Klaviyo platform to build targeted marketing campaigns, and measure their success. For example, you could create a marketing flow that encourages your customers to convert items in a customer's cart into a sale by sending  "Abandoned cart" emails at configurable time periods. Read our feature guide on Integrating Klaviyo with WebShop.

Integration with Flockler

Flockler is a social media feed aggregator that lets you combine content from multiple social media platforms into a single automated feed. Our new Flockler feed block type allows you to easily embed and display that automated social media feed on your WebShop. Read our feature guide on how to add a Flockler social media feed to WebShop.