Digital Marketing SmartPack
Introduction
Experlogix Digital Commerce is a SaaS product, providing real-time access to your Enterprise Resource Platform (ERP), allowing you to manage your business operations quickly and efficiently. At its core is its Digital Commerce Platform which uses bespoke web services to integrate in real-time with your ERP and provide connectivity to various digital marketplaces on one secure and robust platform. Once set up, you can add WebShop, Management Interface, Mobile Apps and Multi-channel products. As standard, we integrate with SAP Business One, Microsoft Dynamics 365 Business Central and Intact.
Our standard eCommerce product comes with 14 feature sets, ranging from content management, to product configuration and catalogue management through to sales order processing, shipping and delivery, pricing and stock and integrating external tools.
We’ve extended our standard product with a SmartPack add-on that supercharges your marketing efforts.
We've called this the Digital Marketing SmartPack. The SmartPack is an add-on with the specific features needed to power up in your industry.
WebShop is SaaS product
WebShop is a SaaS product.
This means that it includes all of the support, regular feature updates, and security monitoring required so that no customer is left behind on older, insecure software and you can concentrate on your core business function.
Of course you can still opt for additional professional services to help you with extensions, migration and roll-out.
What's included in this SmartPack?
In addition to our standard product, our Digital Marketing SmartPack offers the following features:
Integration with Google Shopping
Integration with Klaviyo
Integration with Flockler
More detail
Integration with Google Shopping
Google Shopping makes it easier for your customers to find information about your products. Our integration syncs your product catalogue with Google Merchant Center. Once synced, your store’s products can be included in Google’s free listings and promoted using Smart Shopping campaigns, and then purchased directly on your WebShop. Read our feature guide on Integrating Google shopping with WebShop.
Integration with Klaviyo
Klaviyo is a data-proven marketing platform that allows you to grow and retain your customer base through personalized and targeted marketing campaigns. Our integration syncs your customer data and product catalogue with Klaviyo. Once synced and consent has been given by your customer, Klaviyo uses your customers' interactions with WebShop to build profiles. From these profiles, you use the Klaviyo platform to build targeted marketing campaigns, and measure their success. For example, you could create a marketing flow that encourages your customers to convert items in a customer's cart into a sale by sending "Abandoned cart" emails at configurable time periods. Read our feature guide on Integrating Klaviyo with WebShop.
Integration with Flockler
Flockler is an social media feed aggregator that allows you to combine content from one or more different social media platforms into one automated feed. Our new Flockler feed block type allows you to easily embed and display that automated social media feed on your WebShop. Read our feature guide on how to add a Flockler social media feed to WebShop.