How to configure and use Google Shopping
Purpose and scope
Do you want to expand the number of channels where your products are displayed? WebShop's integration with Google Shopping provides functionality that allows you to do just that. This integration syncs your product catalogue with Google Merchant Center. Once synced, your store’s products can be included in Google’s free listings and promoted using Smart Shopping campaigns.
Google Shopping1 is powerful, comprehensive and fast.
This article provides a step by step guide to
setting up a product feed that is synced automatically between Digital Commerce Platform and Google Merchant Center
overriding Google’s automatic product configuration
configuring and using Google Shopping’s custom labels to create a segmented product feed that suits your sales strategy
This feature is only available as part of the Digital Marketing SmartPack. Contact our sales team for more information.
Introducing terms and concepts used in this article
Term | Definition |
|---|---|
Application Programming Interface | (API), which is an interface that allows two different computer systems interact with each other. It consists of a number of rules (also known as endpoints) that request data from the other system and receive and process responses from that system. |
API key | a code used to identify and authenticate an application. |
Enterprise resource platform (ERP) | (ERP), a collection of your critical business operating systems, such as product, stock levels, financial, customers, suppliers and so on that run on the same platform. |
a service offered by Google which allows you to add your product information into Google. Once this information is uploaded to Google, the service makes it available to your customers when they search for your products using Google. | |
Product feed | a structured description of your products that can be shared with other channels. |
Search engine optimization | (SEO), a method of attracting more organic traffic to your website (in this case, WebShop) by making it appear higher on search engine results pages. |
Uniform resource locator | (URL), the address of a website. |
More information
Assumptions
You have an existing integration between Experlogix Digital Commerce Platform and Google Merchant Center.
Any costs associated with Google Merchant Center are your responsibility.
You have logged into Management Interface.
Set up Google Merchant Center product feed
Override Google’s automatic product categorization
By default, products are assigned a product category using Google’s product taxonomy. This categorization may not suit your specific business needs.
Currently it is only possible to update products one at a time.
Step by step
To override Google’s automatic product categorization:
Click Catalogue on the left hand menu. This opens Product Administration, from where you can manage your product catalogue.
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Click Edit (
) to the right of the product you wish to modify.Click Extended tab.
Select the category that you wish to assign this product to from the drop-down menu under Google Product Category. The next time the product is exported as part of your Google product feed, the custom category is used.
To reset a product to the default product category chosen by Google’s product taxonomy, click Reset Category. The next time the product is exported as part of your Google product feed, the default product category is used.
Set up custom labels
A custom label in Google Merchant Center is an additional attribute in your product feed. It allows you to further segment your product feed in a way that suits your business needs. Google Merchant Center supports five custom labels (custom-0 to custom-4). You can set up custom labels for your product catalogue by mapping fields in the product and pricing tables in Management Interface. Once activated, these additional custom labels are included in your product feed to Google Merchant Center.
Step by step
Click Settings. This opens the configuration area of Management Interface.
Find the setting, by searching for “Google“ or browsing the directory to Features → Third Party.
Scroll down the section labelled Google Shopping, as shown:
Map each Custom Label to a field in the product and/or pricing table.
Click Save. This saves your changes. The next time your Google product feed is exported, the additional custom labels are included in it and applied to your products.
Related content
References
We have no control over content on external sites.
1 External site: How Google Shopping works
2 External site: Create a product data source [Google Merchant Center Help]