Why is the connection between WebShop and Google Shopping merchant account not established correctly?
Purpose
To outline some possible reasons why the connection between your WebShop and Google Shopping merchant account is not established correctly, and to provide some possible solutions to fixing the connection.
Introducing terms and concepts used in this article
Term | Definition |
|---|---|
Google Merchant Center | a service offered by Google which allows you to add your product information into Google. Once this information is uploaded to Google, the service makes it available to your customers when they search for your products using Google. |
More information
WebShop's integration with Google Shopping expand the number of channels where your products are displayed by syncing your product catalogue with Google Merchant Center. Once the connection between WebShop and your Google Merchant Center has been established, your products can be included in Google’s free listings and promoted using Smart Shopping campaigns. Read our feature guide on Integrating Google Shopping with WebShop for more information.
A built-in configuration tool is available in Management Interface that guides you through creating an account in Google Merchant Center, verifying your WebShop and creating a product feed from Digital Commerce Platform to your account in Google Merchant Center. Read our step by step guide here.
You may encounter a situation where the connection is not established correctly between the two systems.
Checks to make
The HTML tag is used to verify your Google Merchant Center account so that it can be integrated successfully with Digital Commerce.
A complete HTML verification tag consists of two key value pairs, as follows:
<meta-name>="google-site-verification" content=”value” />
The HTML tag is typically found in the bottom of the Google Merchant Center set up screen. Remember to copy the whole meta tag to the field in our configuration tool.
You must have a multi-client account with an associated sub-account in Google Merchant Center to successfully establish a connection with our platform.
This section contains links to help guides from another company. Experlogix Digital Commerce have no control over the content of these guides.
Step by step
Follow the steps outlined in Advanced Account Setup - Google Merchant Center Help to set up a multi-client account in Google Merchant Center.
Follow the steps outlined in (Shopping Automation) Create sub-accounts for merchants - Google Ads Help to set up a sub-account.
Locate the merchant ID of the sub-account and enter that merchant ID in Step 2: Verify website of our configuration tool.
Key points
WebShop's integration with Google Shopping expand the number of channels where your products are displayed by syncing your product catalogue with Google Merchant Center.
A built-in configuration tool is available in Management Interface that guides you through creating an account in Google Merchant Center, verifying your WebShop and creating a product feed from Digital Commerce Platform to your account in Google Merchant Center.
Things to check if you are having trouble establishing the connection between our platform and Google Merchant Center:
Have I set up the correct type of Google Merchant Center account? Always set up a multi-client account when you wish to integrate Google Shopping with Digital Commerce.
Am I using the correct Google merchant account merchant ID? Always use the merchant ID associated with the sub-account of your multi-client account.
Am I using the correct HTML verification tag? The HTML tag can be found at the bottom of the account set up screen in Google Merchant Center. It consists of two key field: value pairs.
Related content
References
1 External site: Advanced Account Setup - Google Merchant Center Help
2 External site: (Shopping Automation) Create sub-accounts for merchants - Google Ads Help