How do I add or edit SEO data controls to WebShop content?
Purpose and scope
Search engine optimization (SEO) is a method of attracting more organic traffic to your website (in this case, WebShop) by ensuring it is indexed and ranked highly (preferably on the first page) on search engine result pages (SERPs).
At a page, category or product level, include your site name on every page title (for example: My Page - My Company), and customize your page title, product / category or page name (relates to the H1 HTML tag). The page title is what is returned on the SERP. Additionally, you can use our SEO controls to add more meta data (meta page title, meta keywords and meta descriptions) to further describe what each page is about. Finally, we automatically include structured data of key WebShop data, such as company information, breadcrumbs and product data. This improves SEO by making it easier for ‘crawlers’ to identify and index different pages.
The purpose of this article is to show how to:
Add or edit SEO data to WebShop pages, categories and/or product pages
Add or edit structured data in WebShop
Step by step
Step 1: Log into Management Interface
Enter your username and password, and select Log in. This opens the Management Interface on your Dashboard.
Task 1: Add or edit SEO data to WebShop pages
Pages, our content management system, allows you to customize the content in your WebShop so your brand and products shine. By adding metadata to each page, you can improve your rankings in search engine results.
Update a single page
Open Pages. This opens the list of pages in your WebShop.
Select the page you wish to edit.
Select the SEO tab.
Update the meta page title, meta keywords and meta description.
Click Save in the top right of the screen.
Task 2: Add or edit SEO data to product pages
Typically, your product catalogue is imported regularly from your ERP. Adding metadata to each product page can improve your rankings in search engine results.
Update a single product page
Open Products under Catalogue. This opens a list of products in your product catalogue.
Select the edit icon to the right of the page you wish to update. This opens the product editor.
Select the SEO tab.
Update the meta page title, meta keywords, and meta description either manually or using the AI wand.
Select Save in the top right of the screen.
Read Understanding product administration in WebShopfor more information.
Bulk update product pages
Follow the steps provided for using custom product exports to export a copy of your existing metadata. Include the Page Title, Meta Keywords, and Meta Description fields to ensure all associated metadata is exported. This downloads the selected data as a spreadsheet.
Update the spreadsheet with your new metadata.
Select Import & Export under Categories. This opens the Import screen.
Select Choose File under Product Spreadsheet, locate your updated spreadsheet, and select Open.
Select Update Catalogue. This updates the listed products with updated metadata.
Read some background information on how the product import/export spreadsheet feature operates.
Task 3: Add or edit SEO data to categories
Your category tree is set up when your WebShop is created. Adding metadata to each category will improve your rankings in search engine results.
Update a single category
Open Categories under Catalogue. This opens your category tree.
Select the edit icon to the right of the page you wish to update. This opens the category editor.
Select the SEO tab.
Update the meta page title, meta keywords, and meta description either manually or using the AI wand.
Specify how you want SEO to operate. There are four options:
Default - use global setting, which you can view in Settings → Features → WebShop → SEO.
Vanity/Friendly - use a ‘vanity’ URL, which is one that is easily read by your customers.
Canonical/Permalink - use a system-generated URL, which is parsed and analysed by search engine ‘bots’.
No index - do not index this category, which means that products in this category are not found using SEO.
Select Save in the top right of the screen.
For more information, read Understanding category management in WebShopand How is the category tree structured, and how do I manage it?.
Bulk update categories
Follow the steps provided for using custom product exports to export a copy of your existing metadata. Include the Page Title, Meta Keywords, and Meta Description fields to ensure all associated metadata is exported. This downloads the selected data as a spreadsheet.
Update the spreadsheet with your new metadata.
Select Import & Export under Categories. This opens the Import screen.
Select Choose File under Product Spreadsheet, locate your updated spreadsheet, and click Open.
Select Update Catalogue. This updates the listed products with updated metadata.
Read some background information on how the product import/export spreadsheet feature operates.
Task 4: Add or edit structured data
We automatically add structured data of key WebShop data, such as company information, breadcrumbs and product data when your WebShop is created.
Company information
Your company information, which includes your physical office address, phone number, and email address, is displayed in the footer of each page in your WebShop.
To update it,
Select Settings in the Management Interface.
Select Contact under Company.
Update fields as required.
Select Save icon.
Changes you made are automatically saved to WebShop.
Breadcrumbs
A breadcrumb is a way of creating internal links across pages and categories on your WebShop. This helps software (known as ‘crawlers’) navigate your WebShop more easily when searching for new content. When new content is found, it is indexed based on a number of factors, such as page language, usability of the page, the locale of the content, and so on.
Example
Contact our support team for help in setting up breadcrumbs.
Product data
Structured data or ‘rich snippets’ are added to product pages to identify them as products. When a product page is found during a search and is recognized as structured data, the results displayed on the SERP are presented differently. More information about how to add structured data to your product pages can be found here1.
References
1 How To Add Product Structured Data - From Google for Developer, an external site, over which we have no control