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Where do I find my Google Analytics measurement ID?

Purpose

To explain where to find the Google Analytics measurement ID, also referred to as a Google tag ID, in your Google analytics account.

Introducing terms and concepts used in this article

Term

Definition

Google Analytics 4

(GA4), captures data from different points on your website and app. The data captured is triggered by events (such as View Product or Checkout) which allows you to understand your customer's experience better and make informed decisions in order to improve business efficiency and sales.

Measurement ID

string uniquely identifying a Google Analytics 4 property, it has the format G-XXXXXXX. The Measurement ID encodes what reports and data are captured for your website and/or app.

More information

The Google Tag ID, or measurement ID, is used to measure activity or events on your WebShop which you have identified as data streams in Google analytics. The Google Tag ID is used to connect WebShop with your Google analytics account so you can capture what your customers do on WebShop. Read our feature guide on Including Google Analytics in WebShop for more information about how this feature works.

To find your Google Tag ID,

Then log into Management Interface and add the Google Tag ID to the correct field in Settings or App Store to connect the two systems. It may take 24 to 48 hours for activity to be captured prior to you using it to analyse your customer’s behavior on WebShop.

Key points

  • The Google Tag ID, or measurement ID, is used to track your customer’s activity in WebShop.

  • It is found in your Google analytics account.

References

Note that we have no control over the content of external sites.

1 External site: Find your Google Tag ID

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